As an official sponsor for Charleston Fashion Week 2012, smartwater offers fashionistas runway ready hydration. As a special ambassador for smartwater I got to cool off in the Charleston heat along with a few noted designers, models and fashion week –insiders with our favorite premium water in hand. As I moved through the tents on Marion Square, I could see smartwater flowing everywhere! Haute hydration mixed with fashion chats made for refreshing talk under the tents.
Charleston Fashion Week Creative Director Ayoka Lucas
Check out our pictures as we strike a pose with smartwater… the zero-calorie vaper-distilled water with added electrolytes became our haute new accessory. Some might even say vapor distilled is the new black and smart because it’s made that way!
Take a look at some emerging fashion design talent hitting the runway at Charleston Fashion Week 2012. The five-night event is produced by Charleston Magazine and offers young talent a gateway to New York City's fashion week. I had a bird's eye seat with smartwater in hand to capture the latest in style trends. Take a look at a few pieces that caught my eye.
What's your haute new fashion accessory for 2012?
Atlanta-based fashion designer Mychael Knight introduced his new line of gowns and dresses during Charleston Fashion Week’s Spring Bridal Show 2012. Knight was the featured designer for the much anticipate sold-out show during the sixth annual event.
As a special ambassador for smartwater, a premier sponsor, I had a front row seat to all the haute fashion designs coming down the runway. Knight’s collection was tastefully done, but a bit restrained. Although Knight has been making wedding gowns for the past couple of years, this is his first collection to hit the runway.
The Project Runway, fan-favorite for season three, showcased an assortment of form-fitting silhouettes. In this collection, he took a bit of a detour from his “club-style” garments that generally merge the future with the present. This collection offers a softer, youthful approach for the girl who wants more simplicity and less glamour for her wedding day. Knight says his dresses are “sleek, sophisticated, and wearable.”
Knight is known for dressing Hollywood celebrities like Jennifer Hudson and Queen Latifah who love his bold and futuristic approach to designing unforgettable clothing.
Fashionistas, brides and so many others came out to view the spring bridal collection from emerging design talent during Charleston Fashion Week. As special ambassador for smartwater, an official sponsor, I was sitting front row at the celebrated show.
The collections offered something for everybody about to walk down the aisle and say ‘I do.” This year, designers added a bit of color to traditional gowns and dresses. Romantic blush colored gowns and other more passionate collections accented with red accessories offered a modern approach to traditional classics… building on a canvas of white garments for that special day.
Featured designer Rachel Gordon offered a first-time bridal collection that simply flows down the runway. Her “One Love” Bridal and ready-to-wear collections were attention grabbers. Silk draping, vintage-inspired creations and the celebration of women down to every detail made Gordon one of my favorite designers. She even ended her showing with an eco friendly –inspired ball gown made of live plants.
I’m thrilled to be a smartwater Ambassador for Charleston Fashion Week 2012! The hautest fashion event south of New York City takes place in less than two weeks under the big tents in Marion Square in Charleston, South Carolina. Fashionistas can expect more than 30 runway shows, emerging new designers, and fabulous cocktail parties over five nights. This year, 7,000 people are expected to hit the charming southern town as smartwater gets runway ready as the official water sponsor for the big show!
Join me as I bring lots of photos, tweets and style trends from some of the most exciting designer talent to emerge in years.
I’m a Pisces girl with lots to be happy about. This year, I celebrated my birthday with friends who inspire me to live my highest spiritual self. It was a weekend to remember but none-the-less, I’m so grateful to have friends who really care about me.
My haute hair stylist and groovy friend, Robin, gave me sexy, seductive hair to ring in the start of my special day. It brought my hair to life and a few extra looks from some unlikely admirers with an ego boost to match.
Although, I’m a year older, I’ve never felt better… cheers to me!